Welcome back to our "Women at Work" series. If you joined us last week, then you already know that our newest series introduces you to a curated selection of working women discussing, of course, their professional lives. But Khafra's always trying to help you look good and live great, so we explore the impact these women are making - through an audacious blend of professional and personal passions - on the world around us.
Allow us to reintroduce Tomboyish founder, Ari Fitz.
It's difficult to discuss Ari Fitz without reaching into the most vulnerable depths of my feels (or fee-fees as my lil sis would call them). In 2013, Ari and I had one very important phone call, followed by a few strategic meetings, and a short stint in a world of surreality. From that, we made magic.
Like. A lot of it.
A whole lot.
Today, the feels are lovely, dark, and deep, not because we're more homies than creative partners these days. That's to be expected of magic makers - those who come together at a brief moment in the universe's juncture for the sole purpose of sharing.
I speak about Ari from a soft spot because I look at her and see the manifestation of intentional desire matched hunger, unimaginable work ethic, and indestructible self-belief.
Ari is proof that if you dream it, build it, do it, it can and will come ... and in ways, that (even to me, thank god) were unforeseen. From the day I began collaborating with Ari, I recognized in her what I see in so many of us who know that we know; I saw will. And for the last three years, I've been proudly watching her wield that will, shaping a future (and undoubtedly the next media empire) along the way.
This is the shit that moves me, folks.
I recently checked in with Ari on the current status of life. Check the best of her interview below.
On the architecture of dreams ...
I'm one of those creatives [funding] their projects with a day job, so a day in my life is pretty hectic. My nights, weekends, and lunch breaks are spent ... curating content on TOMBOYISH's Instagram, casting/producing/filming/editing fashion films, engaging with my audience at every moment, and in my spare time looking for new collaborators (photographers, videographers, brands, etc.).
On her most important project of the last year ...
Late last year, TOMBOYISH launched a partnership with Reebok Classics where we had complete creative freedom to develop something dope for their new styles. That [partnership] was definitely one of my most exciting, rewarding, and impactful projects in the past 12 months.
On what's next ...
Right now, [I'm] hosting meet-ups for TOMBOYISH to bring other tomboy-ish folk together. [I'm] headed to nine cities: SF, LA, Chicago, Toronto, NYC, Philly, London, Paris & Cape Town in the next few months.
Some sound advice ...
Don't let anyone else decide what success is for you. Define it for yourself and don't sleep until you have it.
Define it for yourself. Don't sleep until you have it.