Riccardo Tisci is known, among other talents, for having one of the keenest eyes in casting. So when he puts an unexpected face in his ad campaigns for Givenchy, the world takes notice.
Expect tremors on this one. Presenting the new star of the label’s Mert & Marcus-shot campaigns: neo-soul singer Erykah Badu.
“Erykah, she’s an icon—come on!” Tisci said by phone from Paris. “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.”
Tisci had known Badu slightly but had never worked with her. Still, he said, he’d had her image in the back of his mind when he was designing the Spring 2014 collection, a mash-up of African and Japanese influences. “She’s one of the most stylish women I’ve met in my life,” he said. “She’s got such a good sense of proportion, of colors.” …