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everything.

sarazucker:

the gap has finally revealed its first collection under the helm of [semi-]new creative director rebekka bay and the change is obvious in the sleek and understated designs.

but we were prepared for this — back in december, bay clearly explained her goals, “i think gap has always been the greatest iconic american casualwear brand, and that’s really what i want it to be. i want to own super casual, iconic pieces and be the go-to brand for the wardrobe — almost like building blocks.” this first bay-branded collection certainly has me excited to see more. also, gimme dat tropical print bomber.